To Blog ….Or Not To Blog, That Is The Question!
Who over age 25 doesn’t remember – ‘Captain’s Log. Stardate 5843.7′ – where the reflections of the captain and documentary of new and strange encounters where recorded?
What Actually Is a Blog?
Today with the advent of the Web and resulting weblog (blog), blogging has become much more than documentary.
Today, there are an abundance of photo blogs, and there are even video blogs (vlogs) as well. Mobile blogging devices may well change the definition of blogging entirely by making it possible for bloggers to create new kinds of posts.
Another element of the Blogosphere that is starting to redefine blogging is the Corporate Blog, as more companies hire writers to keep blogs with the sole purpose of creating positive buzz about their brand and company.
The definition of blogging is something that is very much in flux, as the new technologies that appear every day redefine what a blog is, what a blog can be, and what a blog should do. For many years, blogs were defined as text-based websites that kept records of days, similar to a captain’s log on a sailing ship.
However, this started to change as the group of people who kept blogs became more diverse.
Could a Blog Help Your Business?
Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths.
The key to having a successful blog as a business owner is to have a clear objective and a well defined blue print for success which includes a plan for how often you will update and how to promote your blog and retain readers, whether you will include photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.
If all this is just a bit too much to take on, you may may also want to consider the option of a social media manager to assist you with the set up and maintenance of your blog and your social media presence.
Making your social media dance,
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